Overview :The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillan... Read More
Overview :ECONOMIC EDUCATION FOR CONSUMERS, 4E brings economic, consumer, and personal finance topics to life. Exciting changes to this edition includ... Read More
Overview :Passing the exam is no easy task, no matter how many books or videos you study. You will need to take exam like questions in order to be pre... Read More
Overview :The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you'... Read More
Overview :Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predict... Read More
Overview :The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard... Read More
Overview :"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive)... Read More
Overview :Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for mo... Read More
Overview :Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-no... Read More
Overview :An expos' of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers i... Read More
Overview :* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are R... Read More
Overview :Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). Peo... Read More
Overview :Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Decidin... Read More
Overview :If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women ... Read More
Overview :Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisib... Read More
Overview : "Radical Focus is a must-read for anyone who wants to accomplish out-sized results. Christina does a great job showing both the why and the... Read More
Overview :Richard A. Swanson and Elwood F. Holton, leading scholars in the field, bring together contributions from more than twenty distinguished res... Read More
Overview :Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their... Read More
Overview :A practical, hands-on guide to building your mastery of candlestick charting and analysis Candlestick charting has become one of today's mos... Read More
Overview :How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and... Read More