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Chief Crisis Officer: Structure and Leadership for Effective Communications Response
by Haggerty, James F.
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$7.99
Overview
Overview
In the modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it. And the stakes have never been higher. Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.
- Format: Trade Paperback
- Author: Haggerty, James F.
- ISBN: 9781634251761
- Condition: Used
- Dimensions: 8.90 x 0.60
- Number Of Pages: 248
- Publication Year: 2019
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