Overview :The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to de... Read More
Overview :Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the commu... Read More
Overview :Leverage your company's most important asset In our lightning-fast digital age, a company can face humiliation and possibly even ruin within... Read More
Overview :The Definitive Guide to Communicating in Any Crisis "When facing an already difficult crisis, the last thing a company needs is to make it w... Read More
Overview :Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking a... Read More
Overview :Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition ... Read More
Overview :Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agen... Read More
Overview :He knows he failed her once before. This time he's determined to protect her by any means necessary...Former police detective Zane Wales won... Read More
Overview :The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, a... Read More
Overview :Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field b... Read More
Overview :In the modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns, i.e., ... Read More
Overview :Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strateg... Read More
Overview :Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons... Read More
Overview :Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the ... Read More
Overview :Common Courage's number one seller blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public r... Read More