Public Relations for Dummies

by Yaverbaum, Eric
ISBN: 9780471772729
Availability:
$9.99
Used - Trade Paperback - 9780471772729

Available Offers

Ship to HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
$1.99 - Ready for pickup Apr 16 - 19
Ship to Me
$3.99 - Get it Apr 16 - 19

Overview

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
  • Format: TradePaperback
  • Author: Yaverbaum, Eric
  • ISBN: 9780471772729
  • Condition: Used
  • Dimensions: 9.20 x 0.90
  • Number Of Pages: 384
  • Publication Year: 2006

Customer Reviews (0)

This title hasn’t been rated yet...be the first!