Public Relations: The Profession & the Practice

by Lattimore, Dan L.
ISBN: 9780073512051
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Overview

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
  • Format: Trade Paperback
  • Author: Lattimore, Dan L.
  • ISBN: 9780073512051
  • Condition: Used
  • Dimensions: 9.90 x 0.70
  • Number Of Pages: 372
  • Publication Year: 2011

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